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Individual & Family Health

Quality Marketplace coverage, and every subsidy you qualify for

Individual & Family Health

Quality coverage, and every subsidy you qualify for

If you do not get health insurance through an employer or a government program like Medicare or Medicaid, the Affordable Care Act (ACA) Marketplace is likely your path to coverage. The Marketplace can look complicated at first, but with a broker guiding you — at no cost — it becomes far more manageable, and you may be surprised how affordable good coverage can be.

What the Marketplace is

Think of the Marketplace as an organized store for health insurance. Every plan sold there must cover the same set of essential health benefits, including doctor visits, hospital care, prescription drugs, preventive services, maternity care, and mental health services. Insurers cannot deny you or charge you more because of a pre-existing condition, and there are no lifetime or annual dollar limits on essential benefits.

Who can enroll

Most people who live in the United States and are citizens or lawfully present can buy a Marketplace plan, as long as they are not incarcerated. There is no income cap to shop on the Marketplace. Your income does, however, determine whether you qualify for financial help that lowers your costs — and many people qualify for more help than they expect.

ACA Marketplace health coverage
Metal Tiers

Matching a plan to your needs

Marketplace plans are grouped into metal categories that describe how you and the insurer share costs — not the quality of care.

Bronze & Silver

Bronze has the lowest premiums but highest costs at time of care. Silver sits in the middle and is the only tier that unlocks extra cost-sharing reductions if your income qualifies.

Gold & Platinum

Gold has higher premiums but lower costs at the point of care. Platinum has the highest premiums and the lowest out-of-pocket costs.

Financial Help

Premium tax credits lower your monthly premium based on household income and size. Cost-sharing reductions further reduce deductibles, copays, and coinsurance — but only on a Silver plan.

Plain English

Key terms worth knowing

  • Premium — the monthly amount you pay to keep the plan active.
  • Deductible — what you pay out of pocket before the plan begins sharing costs.
  • Copay — a fixed fee for a service, such as a doctor visit.
  • Coinsurance — your percentage share of a cost after the deductible.
  • Out-of-pocket maximum — the most you will pay in a year before the plan covers 100% of covered care.
  • Network — the doctors, hospitals, and pharmacies contracted with your plan.
  • Formulary — the list of prescription drugs your plan covers.

When you can enroll

The annual Open Enrollment Period is when anyone can enroll in or change a Marketplace plan; to be sure your coverage starts January 1, it is wise to enroll by December 15. Outside of Open Enrollment, you generally need a Special Enrollment Period — a 60-day window triggered by a qualifying life event such as losing other coverage, getting married, having a baby, or moving.

Common Questions

Frequently asked questions

How do I know if I qualify for savings?

It depends on your household income and size, and many people qualify for more than they expect. I calculate it for you before you choose a plan.

Can I keep my doctor?

Often yes. I verify that your doctors and hospitals are in a plan's network before you enroll, so there are no surprises.

What happens if my income changes?

You report the change and your subsidy adjusts automatically. I will show you how to keep it accurate throughout the year.

Are dental and vision included?

Usually not in a medical plan, but you can add standalone dental and vision coverage, which I also offer.

Get in Touch

Ready to talk it through?

There is no cost and no obligation — just honest answers to your questions. Reach out however is easiest for you.

Send a message

I typically reply within one business day.


Brian Smith
Brian SmithYour independent broker

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Visits available within about 30 miles of Riverview, Florida, including Apollo Beach, Sun City Center, and Brandon.

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Mon–Fri, 8am–6pm ET, with flexible evening and weekend appointments by request.

Call Brian now: (727) 222-1114